64% of American adults own a smartphone and 63% of them use their phones to go online. This is a sizable portion of the US population and if you want your business to succeed on the web, it’s time to shift your online strategy to mobile-first to make sure you reach those users.
Mobile is Trending
I’m sure you’ve noticed people constantly staring at their phones. No, they’re not being hypnotized, it’s just the way that most people are using the internet. In the US, 61% of people have a better opinion of brands when they offer a good mobile experience and 25% of internet users only access the internet on a mobile device.
What you can do is create an online presence that also works for mobile devices, starting with a responsive website design.
Responsive Website Design
You’ve probably heard of this already and a responsive website design is coded to adapt to all screen sizes, including smartphones, tablets and future devices. Your website visitors can view your website properly despite the screen size and device and it will be easy to use on that particular device. It’s no longer a luxury, but a necessity that will also improve your search engine ranking.
SEO and Google Favor Mobile-Friendly Websites
Earlier this year, Google announced that it prefers responsive website design and they typically perform better than non-responsive designs. Don’t get this confused with mobile templates! This is an easy way to boost your rankings on Google.
Positive User Experience
As more and more users are flocking from the PC to the mobile side, a positive mobile experience with your company’s website gives you a competitive advantage – 67% of users are more likely to buy a product or use a service if they have a positive experience with your mobile site.
If You’re on Social Media…
55% of social media activity happens on a mobile device. If you have a social media presence and share content that links back to your website, it’s a no-brainer to complement the user experience with a mobile-friendly website. Zooming in and adjusting the screen will just frustrate your visitors and have them running from your website and increasing your bounce rate and converting less. Invite them to stay and experience your brand.
A mobile-first strategy can give you a competitive edge if your competitors are still in the dust. If you need some catching up in your industry, invest in a responsive website to reach your customers no matter what device they’re using.
Share your successes with mobile strategies in the comments!